McDonalds “Happy Meal” for

Advertising world and games for McDonalds | Ravensburger


SuperRTL | McDonalds | Ravensburger


  • Conception
  • Screendesign
  • Gamedesign
  • Programming


Within the framework of a cooperation between Ravensburger and McDonalds the young Happy Meal friends awaited a total of 7 board games in each children’s menu of the fast food chain during the promotion period.

KIDS interactive took on the marketing of the promotional games with a comprehensive, interactive brand world on on behalf of McDonalds in cooperation with the Cologne-based children’s channel SuperRTL. In it the children not only learn everything there is to know about the promotion, but can also try the Ravensburger board games directly in 4 fun online games. In this way the young users can pilfer any number of tree trunks together with the beaver children, prove their knowledge of the solar system as an astronaut, or put together their own colourful mosaic. Various colouring pictures, invitation cards and player rosters available for download also ensure a great deal of fun offline as well. Together with the customer, KIDS interactive developed navigation and game concepts of the brand world and then implemented the online presence on completely in HTML5 / JavaScript.